Banks have decreased customer interaction in the branch over recent years but now need to turn to big data to learn more about their customers who are demanding more personalized products and services.
Prepaid products and mobile banking apps both aim to give customers ease-of-use with practical functionality, and combining the two can offer a number of ways for banks to deepen their customer relationships.
The underbanked population is growing quickly and is adopting mobile-based financial services at an impressive clip, offering a big opportunity to financial institutions that provide a differentiated mobile experience.
PayPal wants to support space tourists' mobile transactions, but speakers at the recent Mobile Commerce World suggested that businesses have much to learn about building a great mobile commerce experience.
By Piercarlo Gera and Wayne Busch, Accenture | June 28, 2013
With customer interactions increasingly moving to the digital channels, the principles of customer service in banking are changing, and banks will have to rewire their strategy to reflect the new principles of the digital banking world.