David Frady has joined Whitney National Bank (New Orleans) as Senior Vice President to lead the Commercial Banking Division. In this new position, Frady will focus on developing strategies and identifying opportunities for middle market and commercial client acquisition, expansion and retention, particularly around Whitney's deposit and fee income businesses. He will report to Whitney's president, John M. Turner, Jr.
Frady was most recently an executive vice president with Capital One, managing product development, product management, sales and service initiatives for its treasury management and merchant services segments. Prior to Capital One, he was an EVP with Hibernia National Bank, working over the past 15 years leading a variety of divisions, including treasury management, merchant services, leasing, debt capital markets, SouthCoast capital, off-premise ATMs, U.S. corporate, commercial loan processing, international banking, and commercial knowledge management.
"As a respected banker and proven leader, David Frady will be an outstanding addition to our Management Team," said Turner, in a statement. "David has considerable experience and is committed to providing a higher standard of service to our clients, deepening existing relationships and building our client base across the Gulf South."