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Umpqua Bank Targets Unified Customer Experience Across Platforms

The Oregon-based bank has partnered with Q2ebanking to create consistency across channels.

Further, Umpqua is planning to release its first tablet-specific banking app by 2014, and Sonnenstein felt the Q2ebanking platform was ideal for that. He says that Umpqua is putting a lot of time and focus on that rollout, and Sonnenstein believes the tablet interface will dominate consumer technology in the years to come.

"I firmly believe in the touch experience of the tablet," he notes. "I really do think that's the experience the customer wants to have. And that touch experience does really well [with banking apps], with things like spending controls."

The tablet app will be the first product to go live on the new platform, which Sonnenstein expects will begin to be rolled out by late 2013 going into 2014. That will be followed by mobile and online banking.

"I believe this is a platform and partner that will help us get complete ownership of the customer experience," he says.

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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Jonathan_Camhi
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Jonathan_Camhi,
User Rank: Author
7/26/2013 | 8:23:00 PM
re: Umpqua Bank Targets Unified Customer Experience Across Platforms
I agree that with Sonnenenstein on the ideal experience of tablets for banking. They have more screen real estate than smartphones, so it's better for doing more with your accounts than just checking balances, but still has that mobility to take it with you anywhere that customers demand.
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