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Treasury Services 2.0: RBS Citizens Goes All in on Mobile

Jim Gifas brings innovation to corporate clients at RBS Citizens.


Elite 8 2013The October issue of Bank Systems & Technology introduces the 2013 Elite 8 -- eight visionary bank technology executives who are enabling transformation in a changing financial services industry. Our exclusive profiles report how this year's honorees are leading their companies' efforts to capitalize on mobile, compete on superior customer experience, improve operational resilience and tap into the potential of big data, among other hot trends. To read more, download our October 2013 digital issue now.
Prior to his role at RBS Citizens, Gifas spent 13 years at Citibank and four years at Deutsche Bank in various cash management and sales leadership roles. He has seen a constantly changing regulatory environment in the banking industry. He says banks are dedicating more resources to regulatory compliance than ever before and believes it's a "balancing act" to make sure the bank is serving its customers by introducing new products and services, while dealing with the regulatory landscape. However, he notes that this will be the status quo for banks in the foreseeable future.

"I don't think it's going to lighten up, but the things being done today are maybe things that needed to be put into place," he adds.

[Sun National Offers Mobile Payments to Small Business Customers]

Gifas, who graduated from Iona College with a degree in finance, lives in New Jersey and enjoys going to the Jersey Shore -- specifically Long Beach Island -- on summer weekends with his family. He relies on mobile technology during these excursions, using the mobile app Sigalert to get an overview of traffic flow before leaving the house. Waze provides him with traffic patterns en route to the beach.

Gifas also enjoys watching his two sons play baseball, never missing a game. But unlike the image of the overbearing, suburban sports parent, Gifas says he likes "to sit in the bleachers and just be a silent fan."

Personal Snapshot

Jim Gifas

Executive VP, head of treasury solutions, RBS Citizens

Size of IT organization: More than 150 people report to his division

Prior roles: 13 years at Citibank and four years at Deutsche Bank in various roles

Education: Graduate of Iona College with a degree in finance

Hobbies:Going to the Jersey Shore

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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Byurcan
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Byurcan,
User Rank: Author
10/7/2013 | 12:41:08 PM
re: Treasury Services 2.0: RBS Citizens Goes All in on Mobile
Indeed, mobile banking for corporates hasn't taken off on the consumer side, but increasingly people want to do business the way they conduct other life affairs, as Gifas notes, and will want to eventually conduct some treasury services functions on mobile.
KBurger
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KBurger,
User Rank: Strategist
10/4/2013 | 7:50:24 PM
re: Treasury Services 2.0: RBS Citizens Goes All in on Mobile
It's worth noting that RBS Citizens' pursuit of mobile for corporate customers is not a jumping-on-the-bandwagon thing -- it has been a few years in the making. Jim Gifas spoke about the strategy a year-and-a-half ago at BS&T's Executive Summit. One of his points that I thought was very compelling was about mobile security. While acknowledging that it is a big issue that banks must master, he made a compelling case that many of the concerns so far about mobile banking security were proving to be overstated and in fact were serving as excuses for not investing in this channel. Now RBS Citizens has the first mover advantage.
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