3. The Customer Is Always Right
They [customers] will tell you exactly what they want if you give them a forum to do it.
— Paul Wilmore, managing director of consumer markets for Barclaycard US. Wilmore talked about how the bank used crowdsourcing and customer feedback to determine the features of its new U.S. card product.
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio