Top Trends From BAI Retail Delivery
4. Small Banks Must Invest, Too
Look into the value of CRM. It doesn't have to be $3 million solution, there are solutions out there in your core that make a whole lot of sense economically. And the value you'll get is huge.
— Dwight Utz, CEO of East Carolina Bancorp, talking about the need for small banks to also invest in analytics and customer relationship management products.