Intuit Financial Services: A Formidable Rival or Partner
In February, Intuit Financial Services released an out-of-the-box app for the iPad that could rival some of the top bank tablet offerings. The app is geared toward smaller banks and credit unions, according to the Mountain View, Calif.-based company, which says it takes about four weeks for an institution to roll out the solution. The app is similar to Intuit's mobile banking offering for iPhones in terms of functionality, but it takes advantage of the iPad's large screen by offering more robust graphics and interactivity. Intuit emphasizes its intention to make the app fun, quick and animated in order to give customers the type of engagement they've come to expect from an iPad app. Customers can perform a number of tasks with a series of taps and slides of the finger, including viewing account balances and transaction history, transferring funds, paying bills, locating ATMs, and more. The app is customized with an institution's specific colors and logo, and institutions will be able to add special features as Intuit rolls them out.
[For tips on How to Create Great Tablet Apps, see Olivia LaBarre's related story.]