02:17 PM
Doug Henschen, InformationWeek
Doug Henschen, InformationWeek
Connect Directly

SAP Launches Attack On Database, Mobile App Markets

Pricing the Hana in-memory database to sell and kicking in cash incentives for migrations, SAP vows it will become the fastest-growing database vendor.

SAP isn't just an applications vendor or, with BusinessObjects, an analytics vendor. The company made the case at a Tuesday press conference in San Francisco that it's poised to become a top database vendor and extend its lead in mobile apps. It backed up its claims with a bevy of announcements, including news of nearly $500 million in customer-incentive funds and app development seed money to help promote its Hana in-memory database.

Vishal Sikka, SAP's CTO and a member of its executive board, boldly vowed that the company will become the fastest-growing database vendor in the industry. That's a slightly toned-down version of an earlier SAP claim that it would become "the number-two database vendor by 2015." But Sikka wasn't backing off on performance claims related to Hana, and the company added enough pricing and licensing detail to make it clear it's going to be aggressive.

Read the rest of this article on InformationWeek.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for Bank Systems & Technology Newsletters
White Papers
Current Issue
Bank Systems & Technology
BS&T's 2014 Elite 8 executives are leading their banks to success, whether it involves leveraging the cloud, modernizing core systems, or transforming into digital enterprises.
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.