Ally -- Don't Accept Your Fate
This commercial really taps into the zeitgeist of how consumers feel toward their banks. In many cases, if it's not outright anger, it's apathy. Ally does a good, and funny, job of trying to place itself "above the fray" so to speak, and unlike other banks.
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio