KeyBank Deploys Mobile Money to All Customers

Cleveland-based KeyBank ($94 billion in assets) rolled out mobile banking services to all of its customers this week through Fiserv, Inc.'s Mobile Money product. It is one of the first banks in the United States to roll Mobile Money out - which enables various mobile transactions - to all of its customers.

Customers can enroll in the SMS-based mobile banking option through KeyBank's website or by calling the bank, and don't necessarily have to be using online banking to access the mobile product. KeyBank's configuration of the Mobile Money product allows customers through SMS to access account information and receive a variety of alerts.

"The new KeyBank mobile banking service delivers anytime, anywhere account information, and we know that capability appeals to all our customers," said Allison Landers, senior vice president, Online and Mobile Channels, KeyBank. "Mobile banking is a new channel through which we can serve our entire customer base, and we see a clear opportunity to use the channel to connect with our customers who do not monitor their accounts through online banking. The rapid adoption we have seen thus far reinforces our belief that our customers are ready for mobile banking."

The Mobile Money offering works with most mobile devices that support SMS.

"KeyBank is opening the door to more customer interaction with the implementation of Mobile Money," said Erich Litch, senior vice president and general manager, Consumer Services, Electronic Banking Services, Fiserv. "The bank now has a unique mobile banking service, and will be able to reach more customers in more ways, and increase their satisfaction, as a result. With Mobile Money, KeyBank is well positioned to support the rapid evolution of the mobile channel."