11:31 AM
Connect Directly

ING Direct's Jim Kelly to Host Chicago "Tweetup" for Savings Customers

Followers of the banks' savings-oriented Twitter feed invited to meet the COO face to face.

In an enterprising use of social media, ING Direct, which runs a Twitter feed for savings account customers that has 10,830 followers (recent Tweet: "In honor of National Squirrel Appreciation Day we'd like to remind you to 'Squirrel it away.' You'd be nuts not to") has been turning this online interest into actual human interaction through a series of meetings, or "Tweetups" as they're officially called, in major cities. The next Tweetup is scheduled for Thursday afternoon in Chicago, at the Chestnut Street Cafe. "Twitterers, bloggers, students and other savings-savvy Chicagoans will have the chance to discuss everything from savings habits to social media," the ING invitation says. The bank will serve free food and drinks.

Jim Kelly, the chief operating officer for ING Direct USA, will host the event. ING is urging customers to come prepared with questions about career paths, personal finance, and the bank itself. Questions and answers will be posted in real-time on Twitter at #SaversQA. The bank is inviting customers who can't make the live event to send an @reply or a direct message to @INGDIRECT on Twitter.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for Bank Systems & Technology Newsletters
White Papers
Current Issue
Bank Systems & Technology
BS&T's 2014 Elite 8 executives are leading their banks to success, whether it involves leveraging the cloud, modernizing core systems, or transforming into digital enterprises.
Bank Systems & Technology Radio
Archived Audio Interviews
Join Bank Systems & Technology Associate Editor Bryan Yurcan, and guests Karen Massey and Jerry Silva from IDC Financial Insights, for a conversation about the firm's 11th annual FinTech rankings.