Wilmington, Del.-based ING Direct USA has launched an enhanced mobile application for iPhone and Blackberry, allowing a number of new functions for customers of the nation's largest direct bank who use those devices.
The upgraded mobile app now allows customers to transfer money, pay bills, pay people and check account balances. The ING Direct iPhone app also has a "flip for fun" feature that connects to the bank's social media efforts.
“More and more Americans rely on their smartphones for everyday tasks and responsibilities,” said Arkadi Kuhlmann, President and CEO of ING DIRECT USA. “If we can help them save their time and money by paying a bill or transferring money while at the beach or a barbecue, then it’s a win-win for everyone.”
ING Direct is promoting its new mobile app with customers through a photo and video contest and YouTube video campaign.