Hancock Bank, an $8 billion financial institution in Mississippi, Florida, Alabama and Louisiana, has launched a new hosted mobile banking service from NCR that handles three self-service banking channels — mobile, online and ATM.
Hancock Bank anticipates that most customers will bank on their smart phone using the Hancock Bank-branded application downloaded directly to their phone. In fact, The Wall Street Journal reports that 60 percent of mobile users are banking on an iPhone or Blackberry device. NCR Aptra Mobile Banking also provides Hancock Bank customers with mobile access via a web browser or text banking service.
Mobile banking has become increasingly important to financial institutions. According to consumer research conducted by BuzzBack, 79 percent of U.S. consumers would choose one financial institution over another based on the ability to better control when and how they bank. Globally, 26 percent of consumers said that they have changed financial institutions at least once in the past five years in order to gain access to mobile banking services.
NCR is providing mobile banking for Hancock Bank as a hosted, software-as-a-service solution. The two companies say it is scalable — letting financial institution customers pay only for what they need and adding more capabilities and bandwidth when they are ready to grow. The SaaS solution also gives Hancock Bank access to software upgrades and new technology features when they become available.
"When we looked at various mobile banking providers, it was clear to us that their solutions would create a different experience than what our customers are used to," said Jeff Theiler, senior vice president of Risk Management for Hancock Bank.
"It was very important to us to make sure our customer experience was integrated from the branch, to the ATM, to online banking, and now to mobile banking. NCR's software effectively creates a seamless user experience across all of our channels today, and they are taking steps toward the future — where our channels not only look the same, but they work together too."