In an effort to increase its sales productivity and marketing campaign response, mobile banking solutions provider Clairmail has deployed Salesforce's Jigsaw Data Cloud.
After conducting vendor trials, Clairmail chose the cloud-based sales data solution based on its productivity, response rates, and sales and marketing effectiveness, as well as its ability to provide up-to-date, accurate leads through its community of 1.8-million members.
"After running campaign influence tests, we found that the data generated by Jigsaw is the number one lead source of sales for Clairmail -- with 30 percent of sales tied in some way to Jigsaw," said Sean Mulvihill, director of marketing at Clairmail, in a statement released with the announcement. "Jigsaw has proven to be an absolutely critical part of our business. If you took away 30 percent of my pipeline, you would chop the legs out from under our operation."
Currently, more than a third of the top 50 banks in North America use Clairmail's on-demand mobile banking solution.