July 27, 2011

Today Citibank released its first consumer banking app designed for the iPad. The tool allows customers to perform banking activities such as checking their account balances, controlling cash flow, paying bills, transferring funds, accessing rewards and finding nearby Citibank ATMs and branches.

The app's special features allow for in-depth financial management such as planning cash outflow with the help of interactive charts. The tool also gives consumer banking customers the ability to analyze personal spending habits through automated, customizable charts and compare those spending habits with general consumer data that can be filtered in a number of ways. In addition, the new app offers real-time customer service access, including direct access to Citibank's Twitter customer support option.

Citibank is emphasizing the tool's interface, saying that it does more than just mirror app interfaces for laptops or mobile phones by taking advantage of the interactivity allowed by the iPad. See how it works here:

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