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Citi Pursues 'Smart Banking' Branches

The bank has opened five new locations in key markets that it says will feature digital innovation and a wide array of services.
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2. A Bevy of Languages

This Los Angeles-area location, at 415 N. Pacific Coast Highway in Redondo Beach, will have employees who speak English, Hindi, Spanish, Portuguese, Urdu and Pashto.

"We are continually acting on opportunities to optimize our Citibank branch network to best serve our clients," said Stewart.

 

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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JRG
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JRG,
User Rank: Apprentice
2/22/2013 | 1:32:55 PM
re: Citi Pursues 'Smart Banking' Branches
Maybe you'll find the answer in this interview
http://www.youtube.com/watch?v...
KBurger
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KBurger,
User Rank: Author
2/4/2013 | 4:26:39 PM
re: Citi Pursues 'Smart Banking' Branches
Would be interesting to drill into their overall multi-channel strategy, as they are also "rationalizing" (read: closing) branches & as we know investing significantly in mobile/digital. So what role does the branch play long-term for an organization such as Citi?
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