6. What Are the Right Metrics?
Every channel measures success differently. So how are we going to come up with the right metrics and incentives?
-- Jennifer Atkins, SVP and Head of Digital Sales and Marketing, Wells Fargo Bank
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio