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Ashwin Goyal, VP, Financial Services Industry, Strategy and Marketing, Oracle (Redwood Shores, Calif
Ashwin Goyal, VP, Financial Services Industry, Strategy and Marketing, Oracle (Redwood Shores, Calif
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Breaking Down Channel Silos

While siloed systems are nothing new to most banks, increasing pressure to provide a consistent customer experience across all channels is forcing banks to consolidate their applications infrastructure and integrate previously siloed channels. The cost to maintain multiple systems combined with the complexities of integration provides a strong business case for new systems that deliver more flexibility with less complexity.

New tools and applications built around open standards and services-based platforms allow banks to replace legacy technology with applications that facilitate integration and information sharing. By streamlining integration, business processes connecting the front to the back office can be made more flexible and adaptable, improving banks' ability to rapidly deliver new products and services to market while increasing customer satisfaction through consistent service delivery across channels.

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