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Another Take on the Branch of the Future

Wells Fargo this month announced the opening of the first of what it says will be a new bank branch format.
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2. Sales and Service Focus

The new Wells Fargo store model features wireless tablets and phones that team members are able to use to serve customers. According to Wells Fargo, the new store was designed to create areas within the store where sales associates can conduct business with customers and have financial conversations. Free wireless hotspots will also be available for customers to use.

 

Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio

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Byurcan
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Byurcan,
User Rank: Author
10/14/2013 | 12:43:38 PM
re: Another Take on the Branch of the Future
CIBC has been using tablets in their branches for the past decade? Wow, they are advanced.
Greg MacSweeney
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Greg MacSweeney,
User Rank: Author
10/14/2013 | 10:30:04 AM
re: Another Take on the Branch of the Future
I'm not familiar with CIBC and its branch strategy, but Wells Fargo isn't the first bank to talk about it's "branch of the future" strategy. With over 9,000 branches, I wonder how long it is going to take Wells Fargo to start to expand this strategy?
Americanuck
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Americanuck,
User Rank: Apprentice
10/13/2013 | 10:06:50 PM
re: Another Take on the Branch of the Future
So basically, "the branch of the future" is what CIBC has been doing with their PC Financial branches in Canada for the past decade.
senmeister
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senmeister,
User Rank: Apprentice
4/30/2013 | 10:30:33 AM
re: Another Take on the Branch of the Future
Excellent article
Cara Latham
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Cara Latham,
User Rank: Apprentice
4/22/2013 | 2:38:17 PM
re: Another Take on the Branch of the Future
The branch looks modern but also inviting, despite the tech-heavy design. I would feel comfortable walking into one of these branches to talk to an associate. Even more appealing (at least to me) is the greener initiatives the bank is taking for its back-office processes.
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