Wells Fargo has been working for years to integrate its retail delivery channels and provide a consistent experience across branches, mobile devices, online banking and ATMs. EVP Jonathan Velline shares the bank's strategy.
Banks are spending millions of dollars to renovate branches in the image of retail stores and install interactive technologies, such as touchscreens and videoconferencing, to entice and engage customers. Why now?
Use of mobile apps grew 120% from 2009 to 2010; mobile browser and text banking usage are also growing. However, nearly half these users still say their preferred way to bank is online using a computer.