Optimizing Mobile PFM
Last year's first prize winner, MoneyDesktop, unveiled its new mobile-optimized user interface for managing personal finance goals called Guide Me. The solution provides an interactive timeline that allows users to set and manage their long and short-term financial goals with simple taps and swipes on their smartphone.
"We have a mobile-first strategy — and that starts with the user interface experience. We tried to put in some gaming features. We included bubble budgets that turn red, green or yellow alerting you to how well you're following your goals," says Bret Skousen, MoneyDesktop's EVP of marketing.
Jonathan Camhi has been an associate editor with Bank Systems & Technology since 2012. He previously worked as a freelance journalist in New York City covering politics, health and immigration, and has a master's degree from the City University of New York's Graduate School ... View Full Bio