2. Lounges Create Cross-Selling Opportunity
Along the lines of turning a branch into a sales center, this private lounge offers a customer technologies to access personalized wealth management tools or other advice. The wall screen on the left allows the banker to move the customer's credit history, bank statements and other items around with a wave of his arm, similar to playing a Nintendo Wii.
[The Branch Reborn: A new study by Cisco says banks need to understand that the branch is here to stay, but it needs to be transformed.]
Bryan Yurcan is associate editor for Bank Systems and Technology. He has worked in various editorial capacities for newspapers and magazines for the past 8 years. After beginning his career as a municipal and courts reporter for daily newspapers in upstate New York, Bryan has ... View Full Bio