3 Takeaways From Innotribe New York

The showcase for financial technology startups and innovators, sponsored by SWIFT, could portend the future of banking.
June 14, 2013

The American leg of the SWIFT Innotribe Startup Challenge took place this week, showcasing 15 regional semi-finalists: startups and innovators in the fintech space selected by a panel of expert judges from more than 170 applicants.

While only five of the semifinalists will move on to present at the finals of the competition at Sibos this year, all the companies that made it this far were recognized for their innovative ideas in financial services technology.

Here's Bank Systems & Technology's takeaways of the trends seen at Innotribe this year:

1. The Evolution of PFM

The stature of PFM within the industry continues to grow. Banks understand the importance of offering good PFM services as a part of the customer experience, while PFM industry leader Mint recently announced its product will become available to financial institutions to integrate into their online and mobile banking services.

Several of the presenters at Innotribe also had a PFM flavor to them. Chile-based AgentPiggy is a sort of PFM for kids. It's CEO, Pablo Abraham, said the product is designed to "educate kids to make better financial decision throughout their life," and is available to individual households on a subscription basis and to be licensed by schools to integrate into their curriculum.

Meanwhile, online tax planning solution GoodApril provides year-round tax planning services for consumers, and was described by its co-founder as "the same as Mint -- except for taxes."

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