October 23, 2013

SAP and SAS will collaborate to bring SAS’s analytics to capabilities to SAP’s HANA data platform for their joint customers, the two companies announced yesterday in a joint statement.

The new partnership will aim to solve big data problems that involve large amounts of data and high computing intensity, Russ Cobb, SAS’s VP of alliances and product marketing said yesterday.

“We’re looking into where we can apply this to big customer business problems. Some areas we think are right for this include customer intelligence, marketing effectiveness analysis and risk analysis,” Cobb noted.

Offering SAS analytics on HANA will allow companies to do analysis on their data without having to replicate or extricate the data somewhere else, said Ingo Brenckmann, SAP’s senior development manager. “A core issue for SAP is eliminating data movement. With very large data sets, companies don’t want to have to move those somewhere else,” Brenckmann explained.

[See Related: HP, SAP Partner on Data Analytics]

Cutting out that data replication and movement will bring operational efficiencies and simplify data projects for customers, SAS’s Cobb remarked. And brining the analytics to the data will also help cut costs on those data projects and enable real-time analytics, he added.

Over the next 3-4 months the two companies are planning on talking together with their joint customers to see where they can benefit form the partnership, Cobb reported.

The two companies said that they had been receiving an increasing number of requests from their overlapping customer bases on how they could collaborate. “A lot of our joint customers want a single SAP-SAS environment together. So we’re responding to that customer demand,” Randy Guard, SAS’s VP of product management, explained.

Jonathan Camhi is a graduate of the City University of New York's Graduate School of Journalism, where he focused on international reporting and interned at the Hindustan Times in Delhi, ...