Specific metrics and trackable benefits get to the heart of the problem. In a down economy, the successful execution of sustainability initiatives may require that banks develop new measurement capabilities and valuation techniques.
Banks that are constrained by their bottom lines may only be able to fund the projects with predicted short-term paybacks, such as:
- Simple reductions in cost. Newer hardware and systems management techniques such as server virtualization allow data centers to process the same volume of work with fewer physical machines, thus lowering the electric bill.
- Trade-offs among cost categories. Many banks are encouraging customers to adopt online banking in the name of "green-ness." The banks save far more on postage, paper and printing than they spend on the supporting technology.