July 16, 2012

ING-DiBa, Germany's largest direct bank, announced today that it is upgrading its data analysis platform with SAS Analytics to provide faster and more in-depth analysis. The bank says that it wanted to provide this speed and depth while also using a solution that would be simple for business users.

"SAS is the analytical heart of ING-DiBa," said Gisela Hehn, the bank's MIS/Data Warehouse division manager. "With our expanded SAS solution, we have doubled the process speed, while achieving greater analytical depth, both of which are of great strategic importance to us."

The bank's MIS/Data Warehouse Division provides daily management reporting for more than 300 individuals within the organization and produces regular reports, analysis and data for several of the bank's departments.

The bank upgraded its analytics platform to SAS 9.2 and added SAS Enterprise BI Server, SAS Enterprise Guide, and SAS Enterprise Miner. The new SAS infrastructure can quickly pull customer, account, application and process data into its data warehouse and allow management and technical departments to make more-informed decisions, ING-DiBa says.

One of the bank's big analytics projects is picking out current and potential customers to receive marketing campaign offers in the mail. Gisela Hehn says that the SAS platform will help her team perform the customer data analysis faster and target customers more precisely than before.

"We need the best possible analytics for these complex processes. For us, that solution is clearly SAS," Hehn said. "Before our daily data runs took four hours. Now it only takes half the time - and its done in a single run, which reduces the complexity considerably."

[See Related: Can Banks Utilize Data Analysis to Play 'Moneyball'?]

Jonathan Camhi is a graduate of the City University of New York's Graduate School of Journalism, where he focused on international reporting and interned at the Hindustan Times in Delhi, ...