How Bank Customers Are Changing the Game for Banks

An Ernst & Young Survey of nearly 30,000 bank customers found they switch banks more, and expect to be rewarded for their loyalty.
By Bryan Yurcan
August 03, 2012

Change Is a Comin'

Worldwide, the proportion of customers planning to change banks has increased from 7% to 12% since 2011. Banking customers generally demonstrate increased sensitivity to high fees or rates on deposits, and that is the primary reason that most switch their primary banks, said Ernst & Young.



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