How Bank Customers Are Changing the Game for Banks

An Ernst & Young Survey of nearly 30,000 bank customers found they switch banks more, and expect to be rewarded for their loyalty.
August 03, 2012


Divided Loyalty

Banking customers in more mature economies, such as the U.S. and Latin America, tend to bank with more than one bank, primarily to ensure that they receive the best products and services at the most attractive prices, the E&Y study found.

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