November 10, 2008

First Niagara Financial Group (Lockport, N.Y.), a community-focused bank that provides financial services through 114 branches and four regional market centers across upstate New York, has selected Oracle (Redwood Shores, Calif.) CRM On Demand to address key sales and customer insight challenges the company faces.

The new Oracle CRM On Demand implementation will help deliver better cross-sales and up-sales by measuring overall revenue and number of products sold over time, customer loyalty capitalization, better reaction to acquisitions and added lines of business, as well as increased visibility into customer profiles, trends and forecasts for higher customer satisfaction and new sales. First Niagara Financial Group will initially roll out Oracle CRM On Demand to all 114 bank branches, and plans to roll out to other regional offices in the future.