August 20, 2012

FICO, an analytics and decision management solutions provider, announced last week that it will be acquiring Adeptra Ltd., which provides cloud-based customer engagement solutions. Adeptra allows businesses to communicate in real time with their customers through their mobile devices via SMS, email, voice or mobile app. The service allows banks to immediately contact a customer in the case of suspicious account activity or fixing customer service issues. FICO said in a statement that adding Adeptra's service to its own solutions will give banks greater integration between analytics, decision management and customer service.

FICO also said in the statement that it is purchasing Adeptra for $115 million. Adeptra already services more than half of the world's top 50 banks, according to FICO. The two companies have had a relationship since 2002, and FICO has been an Adeptra reseller since 2007. The two companies previously worked together to develop FICO Falcon Fraud Manager.

"For many of our clients, fraud protection and even debt collection have become important drivers of customer satisfaction and loyalty," FICO's CEO Will Lansing, said in the statement announcing the deal. "By integrating Adeptra's leading customer engagement and risk intervention platform with FICO's decisions management applications, we're enabling clients to interact with their customer in ways that strengthen customer loyalty while minimizing business risks."

Jonathan Camhi is a graduate of the City University of New York's Graduate School of Journalism, where he focused on international reporting and interned at the Hindustan Times in Delhi, ...