December 27, 2012

American Express Tops FI Social Media Report

Research from Corporate Insight also indicates that financial services firms prefer Twitter to Facebook.

Bryan Yurcan


With social media become an increasingly significant means by which banks communicate with their customers and gauge consumer sentiment, some financial institutions are making smarter and more productive use of this complex channel. The keys to success are audience, content and, most importantly, engagement, according to Corporate Insight.

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