January 25, 2012

Related: Competing on Analytics: IBM Acquires Algorithmics

New York-based global management consulting, technology services and outsourcing firm Accenture has entered into a deal to acquire Neo Metrics Analytics S.L., a consulting firm based in Madrid, Spain that specializes in predictive analytics.

The acquisition, which should close within a month, will expand Accenture's analytics capabilities and help its clients more quickly analyze and predict customer behavior. The company will add to its analytics portfolio Neo Metrics' advanced modeler solution, which automatically generates insight and creates analytical models from any source of information. Accenture will also gain new social network analysis capabilities, along with Neo Metrics' internationally recognized team of technology, math and analytics experts.

"The acquisition of Neo Metrics will also complement the Accenture Analytics Innovation Center in Barcelona, which we launched earlier this year," said Vicente Moreno, country managing director of Accenture in Spain. "We are deeply committed to the Spanish market, which we see as a key hub for pioneering advanced predictive analytics work, and we are looking forward to applying these new capabilities to deliver better business outcomes for

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