When Credit Union of Texas (formerly Dallas Teacher's Credit Union) embarked on a CRM data warehouse project two years ago, it had no idea
how large it would grow. What started primarily as a marketing tool has become an analytical decision-support for the entire organization.
RBS Group recently announced the selection of Chordiant Software as its "strategic CRM platform and the standard for all new CRM
developments within the Group," according to Steve North, head of strategy and architecture at RBS Group Technology.