Financial institutions have reached a tipping point in which they need to leverage technological advances, while maintaining focus on the individual customer, to ultimately move to the top of the consumer’s wallet.
Mobile payments adoption can gain a significant boost if customers are sure that it is secure, but increased adoption will also create new opportunities for fraudsters, which banks - and customers - must be prepared for.
While foreign banks are beginning to launch gaming initiatives in their digital channels, U.S. banks have been hesitant to follow suit. But any bank that's serious about customer experience will have to take a hard look at the growing trend.
Bank of America Corp must focus
on improving customer service as it moves past its crisis-era
problems, CEO Brian Moynihan said in a letter sent to employees,
signaling one of his strategies for boosting revenue at the