While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.
February 08, 2013
Absa Bank League of Champions Facebook Game
Absa Bank, the largest retail bank in South Africa, is one of the many banks around the world that sponsors a sports franchise. In Absa's case that franchise is the popular Springboks rugby team. But while many banks are engaged with sports sponsorships Absa has turned its link to the team to help engage its customers through a gaming initiative on Facebook. Customers can join a Facebook community hosted by the bank and predict the outcomes of Springboks matches to win tickets to matches and other prizes.
