While gamification is a trend that many in banking are talking about, banks interested in gaming can learn some lessons from those banks that have already dipped their toes in the gaming world.
February 08, 2013
Citi Singapore Clear Platinum Card Facebook Game
Citi Singapore has been using a social media game to increase use of its Citibank Clear Platinum Card and build a social media community among its card holders. Customers earn points by checking in to the Facebook game and by using their card. Points earned from check-ins and card usage are posted on the site so players can compete with each other to earn prizes with their points. Gartner analyst Stessa Cohen, the report's author, advises banks to link their game to the increased of a product or service to create a clear measure of the game's benefit to the bank. "Getting people to participate in a game is one thing, but getting people to use products and services is an easy way to measure success," Cohen says.
