Even so, the majority of customers are still happy with their bank, according to the results of a survey released today. One caveat: The survey was conducted by a bank -- TD Bank, in conjunction with global research company Angus Reid Public Opinion.
The survey polled 1,010 consumers who have checking or debit accounts, and two-thirds responded that they are committed to their banks and "feel valued" by them. When asked what was most important to them when it comes to choosing a checking account, the number one answer of those polled cited "no monthly fees," not really a surprising answer. Additionally, more than 40 percent of those polled say their bank demonstrates a commitment to them through no or low minimum balance requirements.
Other reasons for consumer satisfaction with their banks were good customer service, an easy-to-use online banking service, and convenient branch locations.
While this may not be the most scientific or in-depth survey ever done, I think the results are generally true. It takes a lot for most people to leave their bank. A big reason for that is consumers feel it's too big of a hassle to switch banks. But also, I think unless a bank commits some truly egregious customer service error, most people are relatively content. However, I do believe in the coming years banks that don't offer optimal mobile banking solutions for smartphones and tablets will start to get left behind. We live in a world where the consumer, especially the younger, tech-savvy one, wants to be able to do everything on their mobile device quickly and easily. It will be interesting to see the results of a similar survey five years from now, and what bank customers list as their top banking priorities.


@BryanYurcan
