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 « If you’re the head of IT at your bank, I’d like to introduce you to your real boss. He’s called CEO. |
BS&T Blog Home
| It’s the number of accounts vendors love, not the balances »
Reading about the sales & marketing skills of banks is like reading about Dick Cheney’s marksmanship - nice shot, wrong target. By Art Gillis Feb 14, 2006 at 11:00 AM ET by Art Gillis I have 13 accounts with my bank of record. I had 14, but my bank sold their merchant business to Wells Fargo. My bank never calls me, and that’s their loss. I could use a couple more accounts. The best targets for banks today are their existing customers, but I get the feeling we birds are in the bag, so banks look for other fish to fry. Wells Fargo calls me a lot and I don’t mean from Bangalore. The lady makes a very good case, and she sounds right. She even has the right surname for Dallas. She lists the incentives for me to switch, and there are some freebies included. I pause for fifteen seconds and tell her I’m already getting free this and free that. She thanks me and we end on a high note. And no one had to call 911. Topics: BS&T Contributors » Weblog Main | » View Entries By Topic | » View Entries By Date This is a public forum. CMP Media and its affiliates are not responsible for and do not control what is posted herein. CMP Media makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in the message center do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this forum becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Media's Terms of Service. Important Note: The Message Center is NOT intended for commercial messages or solicitations of business. |
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